Recruiting in the New Era.
Becoming a B-Corp is a huge recruitment strength, in attracting highly qualified, passionate, young era-recruits whom prioritise ethical credentials when taking on a role. There will be no need to search for talent, it will come...
Millennials currently represent 50% of the global workforce, increasing to 75% by 2025. Goldman Sachs stated ‘Millennials have specific needs, dramatically different with previous generations. High among them is aligning personal and corporate values.’
Sustainability is becoming mainstream, research indicates that consumers are being more cautious with their money. Give your brand a competitive edge with positive sustainability accreditation, as consumers use your B-corp status as a seal of approval to buy your product.
What is B Corp?
B-corp is what fair trade is to coffee. However the key difference is B-Corp is business as a whole, not just one aspect. This distinguishes between good companies and good marketing.
There is a growing sense to align equity stakes with environmental, ESG values. This trend in venture capitalist movement will only increase as future governmental policy ensures a high standard of sustainable practice is reflected within all capital investment.
More than 12 venture capital firms have invested over $2 billion in certified B Corps.